但随着皮下露脸直播越来越频繁，这种“邪修”IP的生命力显然大打折扣，视频点赞量腰斩、粉丝分歧加剧。这只靠着“反套路”出圈的熊，暴露了自身最矛盾的地方：从始至终，它都没搞清楚自己到底要做网红，还是要做IP。
Россиянин решил растопить сердце бывшей возлюбленной и сжег ее дом08:47
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Фото: Дмитрий Азаров / Коммерсантъ
Down 30-41%: Mashable, PCMagMashable went from 16.1M to 11.3M (-30%). PCMag peaked later than most — in July 2025 at 12.7M — and dropped to 7.4M by January 2026 (-41%). Both sites still operate at scale. Why these two fared better than the others isn't entirely clear from traffic data alone. Mashable's content skews more toward entertainment and culture, which may be harder for AI to summarize. PCMag has strong product-specific review traffic. But that's speculative.