从Forever 21到GAP,再到GUESS,美式服饰品牌在中国陷入困境并非只有个案。市场并没有拒绝外资品牌,而是在更高效率与更强内容表达的双重要求下重新筛选玩家。对于GUESS而言,这次退出未必是终点。但下一次回归若只是形式变化而缺乏真正的产品与叙事升级,那么中国市场对它的耐心,恐怕不会再像从前那样充足。
From the outset of the Gorton and Denton byelection, Labour strategists were desperate to say the party was on course to win, but the trouncing at the hands of the Greens has made this look laughable in hindsight.
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